Business Communications Case Study Example | Topics and Well Written Essays - 1750 words

Business Communications - Case Study ExampleMy problem came when we were supposed to buy chemistry obliges for our new class. Since I lived near to the book store, my best friend asked me to purchase one for him too. I bought two books, one for myself and the other for my friend at $10 each. The next day I gave the book to my pal and told him that the book cost $15. I told him this cost on the presumption that I can slide by a $5 commission for getting him the book. My friend unknowingly paid me $15 and that was the end of matters when a day later my friend confronted me astir(predicate) the real price of the book. Feeling ashamed of myself I be and told him it was for $15. Somehow he had found out the real price from somewhere and had pick out to me to ask for an explanation. existence a coward, I didnt tell him and then severed my friendship with him. I could let told him the real price and that might have solved my problem. However for two days I felt bad about this whole situation and finally gathered enough courage to go up to my friend and free to him and returned him the money.The company, Mugs and Cups, is in the specialty utensils assiduity with many competitors fighting to take a lead in the topical anesthetic market. Apart from cups and mugs, all kitchenware in huge verities is also available.Being in a Specialty industry means that only higher income groups are targeted by offering only Quality products but at a Premium rate. Ethical organizational development underpins all our activities thus our Customer-Oriented Attitude takes us a long way ahead of the competition.ConclusionGiving maximum value to our customers via our products and experience at our outlets, we vex to build a huge yet loyal customer base that is sustainable in the long term.1) IntroductionOur main competitor at the moment is coffee giant, Starbucks. Being the market leader, Starbucks business ideal has earned them huge revenues while taking out smaller coffee hous es in the way. Crystal Mugs is a small and young company, but it is giving Starbucks a run for their lives in certain specific areas in New York City.(Source www.starbucks.com)BodyThe Starbucks brand name is known globally and it is recognized by its logo by people of all ages. This is mainly due to high budgets for advertisements and marketing strategies. Being a global chain, they have the financial backing and the liberty to open a store in any area they insufficiency and they do this well with their blanketing strategy. Being located in every few blocks, they have built a walking to store culture for the customers and by giving them the Starbucks Experience, they have won the hearts of many.ConclusionThe size of operations of Starbucks is so huge that it can wipe away any competitor in a jiffy. With huge expenditures on human resources, strategies and marketing etc., Starbucks is our most threatening competitor. But with increased vigor and passion, we at Crystal Mugs offer a difference for our valued customers.2) IntroductionWith intense competition at our heels, we take to have a strategic mending so that competition could be beaten even with their reputation. The location is extremely important for every business which should be close to its target market.BodyLocated in New York NY, just around the Washington Park Square on the Greene Street, so that people who come for a hang out at the park can take a quick get out at Crystal Mugs for Coffee. We even cater to deliveries