MKT301A-Homework Essay Example | Topics and Well Written Essays - 500 words

MKT301A-Homework - Essay ExampleBy 2013, the worlds Internet population was estimated at 2.4 billion users (Lamb, Hair and McDaniel, 2013). This implies that two-fifth of the worlds population is online. In this regard, both the videos and text are of the opinion that Internet advertising house reach a wider customer base at once, since anyone who is online across the globe can access information. They also point out that web-based advertising is used in almost all the industry sectors. One of the most important and obvious profit of online business marketing is convenience and flexibility something which both the videos by and the book Marketing by Grewal and Levy agree with.With Internet availability, one can tell on and order products globally, thus driving brand awareness. Both the print and electronic information sources on Internet marketing posit that social networks (Facebook, LinkedIn), video- sacramental manduction sites (YouTube), micro-blogging sites (Twitter), and ph oto sharing (Instagram), among many otherwises increase product awareness and enhance customer rapport, allowing for an increase in sales as well as customers loyalty. The other similarity between information in the videos and information in the text edition is that the use internet advertising is much cheaper than the traditional promotional and advertising activities.The textbook clearly shows the link between the benefits of using social networks to any business enterprise. On the other hand, the videos on internet marketing do not delimitate how web-based marketing strategies allow a firm to take advantage of social media, for instance, Facebook, My Space, LinkedIn, and Twitter to market its product. While the videos do not mention anything about the cost, the textbook argues that the Internet is a versatile and highly flexible advertising medium because changes can be made to the ads without incurring much additional cost. The other contravention is that while the videos st art by giving a background information about online