CAMP WAHANOWIN Term Paper Example | Topics and Well Written Essays - 2250 words

CAMP WAHANOWIN - Term Paper pillow slipThe proposed merchandise dodging has been that of a hybrid approach that combines increased online presence, package pricing and internationalization to construe that the company meets a target of about 30% increase in the reduce of campers within genius year. II.Camp Wahanowin Camp Wahanowin established in 1955 was originally a junior camp targeting children of age sixsome to eleven. It has since expanded its target market with campers up to age sixteen brought on board (Silverberg 12). Located in Ontario in the nation of Canada, the camp offers vocational camping site for children mostly during summer that is the period between July and imperious of every year. Apart from expanding its market, the establishments assets and physical infrastructure has been equally growing. In recognition of the more achievements of the organization, the Ontario Camping Association (OCA) has accredited it as a member. The organization mainly offers res idential summer camping experience for children at a location away from the noise and polluted environment of the cities. Parents with above bonny incomes are the main target of the organization. With the emergence of premium pricing establishments, the owners are at crossroads on the best method of progress and pricing to adopt for the coming year. The goal is to adopt the best promotion and elaborateness strategy so that the organization continues to attract more campers as well improves its brand image. some other issue that needs careful examination is that of internationalization. There is need for a well-planned and cost effective expansion strategy to capture potential campers from other countries like Mexico and Israel as indicated in the groups report. This marketing plan looks at the companys position in the market and offers the most suitable strategy to be adopted by management for the success of its financial and general organizational objectives. Some of the stra tegical goals to be addressed by this plan will include that of enhancing promotion through ICT, increasing the number of campers through market positioning and increasing the organizations revenue through product variegation and partnerships with other stakeholders in the industry. III.Situation Analysis Company Analysis The company is a market drawing card because of the many advantages it has over the other industry players in call of location, facilities and associations with other industry stakeholders. In terms of location, the organization is strategically situated in the outskirts of the city of Ontario in the northern parts away from the clanging environment of the city. The organization boasts of being located within a one and a half mo drive from the city and a 150 acre campsite that boarders lake Couchichings shores. Apart from its serene location, the campsite is fit out to modern standards. Among the facilities it has include a theatre, recreational halls, state of the art studios and various sporting grounds or courts. This has enabled camping in the organizations site be a memorable and enjoyable for all. another(prenominal) component that has been equally attractive is that of the livelihood area. The organization has a huge capacity in its living quarters with spacious rooms that can accommodate about 450 campers and a further 200 module members. This space is a major strength for the organization as will be discussed in the other