Tourism Operations Management Essay Example | Topics and Well Written Essays - 3750 words

travelism Operations Management - Essay ExampleTask 1(L01) Tour operations sector In travel and enlistmentism, tour operators be the ones which combine two or much businesses in a package which is ultimately offered to the consumer as a holiday package. In UK there be two kinds of tour operators- mainstream tour operators and specialist tour operators (Meyers, n.d, pp.8-9). Mainstream tour operators are the ones who sell mainstream tour packages analogous air, sea, sand sun to the customers while the niche tour operators serve highly specified tour packages wish wellhead beaches but of a lower standard. The major mainstream companies in UK are Thompson or Thompson Holidays, doubting Thomas Cook, Airtours and get-go Choice. The products offered by them are the beaches in locations like the Caribbean, Thailand and Malaysia. A number of specialist tour companies have also come up in UK as there is little competition among the specialist tour operators. Major tour operators- in troduction Thompson or Thompson Holidays is a part of TUI travel PLC (Cruiseship ratings and reviews all cruises with operator Thompson Holidays, n.d). The company known primitively as Thompson Tour Operations was renamed as Thompson Holidays in 1997. It was floated in the London stock exchanges in 1998. Thomas Cook was started in 1841 by a person named Thomas Cook. He floated his company commercially in 1845 for the first time. A travel brochure was also provided by it for the first time (Thomas Cook history, n.d). Airtours is well known for providing innovative tour packages to its customers according to the changing lifestyles. It targets the cheap or lower budget grocery but because of the high level of innovation and ideas it has become one of the top grocery leaders in UK. (Airtours, n.d). First Choice is the quaternth largest tour operator in UK. It was established in the beginning of the mid-seventies when two companies named Continental Air Brokers and Economy World Tr avel decided to merge and form Owners overseas (Wholesale) Ltd. in 1973. Later, the company decided to change its corporate name and in 1994 the company was renamed as First Choice Holidays (First Choice Holidays PLC History, n.d). Since mid-1997, these four players occupy 53% of the holiday market in UK in 2000 (Pender, Sharpleyfirst, n.d, pp.48). securities industry Segmentation UK travel and tourism market is more oligopolistic in nature because of the presence of only four major players. The process of dividing the consumer base on the basis of common needs is known as market segmentation. The British travel market is divided into the following five segments. These five segments are categorized on the level of experience they have in traveling and the attitude and comforts they seek from the travel experiences. Self-Challengers ottoman Adventurers Cocoon Travelers Pushing Boundaries Taste & Try Self-Challengers are the groups who are more affluent economically and are hi ghly educated. They are most likely to be unmarried and between 18 to 75 eld of age. Australia seems to be the favorite holiday destination amongst the self challengers. They are the travelers who go to holidays with a learning quest. harbor Adventurers are the ones who have the curiosity to visit the places before they are visited by the local market. They do non compromise with safety and comforts. Cocoon Travelers are the ones who take inspiration from newspapers and experiences of others. They are basically married, having